Virtual Tours of Museums to Promote Tourism

Omar Cóndor-Herrera, Carlos Ramos-Galarza, Mónica Bolaños-Pasquel

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva

1 Cita (Scopus)


Museums represent a collection of ancient and modern knowledge which must be protected, disseminated, and transmitted in the best viable way. Digital development and technology in recent years have made it possible to transform the way of interacting with museums through virtual tours (Palmieri et al in Springer Series in Design and Innovation, pp 71–82, 2023 [1]), which gained strength in times of pandemic, the products generated for virtual tours range from physical reproductions/faithful virtual images of historical artifacts to digital libraries that can be used by experts and others, in addition to 360º technology which allows a 360° viewing angle to be covered in two axes. That is, we can see everything around the point where it was made the photo or video. In this article, the virtual tours offered by some museums are analyzed, as well as the use of these tours as a tourism marketing strategy, giving the user the opportunity to interact with the place they plan to visit in a new way (Cóndor-Herrera and Ramos-Galarza in Marketing and smart technologies. Smart innovation, systems and technologies, pp 443–449, 2022 [2]).

Idioma originalInglés
Título de la publicación alojadaMarketing and Smart Technologies - Proceedings of ICMarkTech 2022
EditoresJosé Luís Reis, José Paulo Marques dos Santos, Marisa Del Rio Araujo, Luís Paulo Reis
EditorialSpringer Science and Business Media Deutschland GmbH
Número de páginas11
ISBN (versión impresa)9789819903320
EstadoPublicada - 2024
EventoInternational Conference on Marketing and Technologies, ICMarkTech 2022 - Santiago De Compostela, Espana
Duración: 1 dic. 20223 dic. 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026


ConferenciaInternational Conference on Marketing and Technologies, ICMarkTech 2022
CiudadSantiago De Compostela

Nota bibliográfica

Publisher Copyright:
© 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.


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