Virtual Reality as a Learning Mechanism: Experiences in Marketing

Carlos Ramos-Galarza, Mónica Bolaños-Pasquel, Jorge Cruz-Cárdenas

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva


Virtual reality or VR is the simulation of a real or imaginary environment, which can be experienced as an abstraction of the real environment, which in turn allows the user to interact through a technological device within that simulation. Likewise, the user has the ability to modify the surrounding system by means of motion sensors, which will allow him/her to feel, and perceive as he or she is immersed in virtuality. Thanks to VR, sensorial perception is amplified, allowing to enhance our experiences of the real world, so that VR provides us with safe space of learning. Because of it, there has been seen necessary to review the scope of VR in marketing education, addressing that technology advances present excellent tools useful for the training of better professionals, as well as being support into rehabilitation processes, such as in learning difficulties at all marketing educational levels.

Idioma originalInglés
Título de la publicación alojadaMarketing and Smart Technologies - Proceedings of ICMarkTech 2022
EditoresJosé Luís Reis, José Paulo Marques dos Santos, Marisa Del Rio Araujo, Luís Paulo Reis
EditorialSpringer Science and Business Media Deutschland GmbH
Número de páginas6
ISBN (versión impresa)9789819903320
EstadoPublicada - 2024
EventoInternational Conference on Marketing and Technologies, ICMarkTech 2022 - Santiago De Compostela, Espana
Duración: 1 dic. 20223 dic. 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026


ConferenciaInternational Conference on Marketing and Technologies, ICMarkTech 2022
CiudadSantiago De Compostela

Nota bibliográfica

Publisher Copyright:
© 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.


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