@inproceedings{4d7a307403ea4bddb4a852315dddfd8c,
title = "Uso de noevas formas de comunicaci{\'o}n: La marca universitaria UTPL y campa{\~n}as digitales",
abstract = "Since internet appeared 40 years ago, it produced a change in communications in general. Education is also involved in this process which includes the use of new technology as a basic tool in the process of information. University, which is in charge of educating human beings, has to understand the evolution of this technology and its applications in education field. Could be useful for people, who works in marketing and communications, to know how to reinforce the communication of an specific brand, using digital campaigns, because Ecuador has 13\% of internet users, and they are young people. Besides, this communication systems could lose space.",
keywords = "Communicate, Digital campaignes, University brand, Web 2.0",
author = "Fanny Paladines and Andrea Velasquez",
year = "2010",
language = "Espa{\~n}ol",
isbn = "9781934272947",
series = "CISCI 2010 - Novena Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, 7to Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2010 - Memorias",
publisher = "International Institute of Informatics and Systemics, IIIS",
pages = "230--235",
booktitle = "CISCI 2010 - Novena Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, 7to Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2010 - Memorias",
note = "9th Ibero-American Conference on Systems, Cybernetics and Informatics, CISCI 2010, Jointly with the 7th Ibero-American Symposium on Education, Cybernetics and Informatics, SIECI 2010 ; Conference date: 29-06-2010 Through 02-07-2010",
}