The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

Marco López-Paredes

doi:10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

Marco López-Paredes

Observatorio de Comunicación

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

Resumen

This research work is an extension of the first study that was developed in Ecuador on the subject and that generated the analysis based on a single decade, seeks to present several moments of the rhetorical concept and its use in print advertising in Ecuador in a period of time ranging from 1908 to 1950. It will try to establish the configuration that the use of rhetoric has had in advertising in the period proposed to provide an instrument of analysis to those who investigate this subject, it is noteworthy that it is the first project of extensive research in this area in Ecuador, the first advances have been discussed and presented in previous publications with minor lapses of temporality in the analysis.

Idioma original	Inglés
Título de la publicación alojada	Proceedings of the International Conference on Information Technology and Systems, ICITS 2018
Editores	Alvaro Rocha, Teresa Guarda
Editorial	Springer Verlag
Páginas	983-991
Número de páginas	9
ISBN (versión impresa)	9783319734491
DOI	https://doi.org/10.1007/978-3-319-73450-7_93
Estado	Publicada - 2018
Evento	International Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador Duración: 11 ene. 2017 → 13 ene. 2017

Serie de la publicación

Nombre	Advances in Intelligent Systems and Computing
Volumen	721
ISSN (versión impresa)	2194-5357

Conferencia

Conferencia	International Conference on Information Technology and Systems, ICITS18
País/Territorio	Ecuador
Ciudad	Libertad city
Período	11/01/17 → 13/01/17

Nota bibliográfica

Publisher Copyright:
© Springer International Publishing AG 2018.

Acceder al documento

10.1007/978-3-319-73450-7_93

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López-Paredes, M. (2018). The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. En A. Rocha, & T. Guarda (Eds.), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018 (pp. 983-991). (Advances in Intelligent Systems and Computing; Vol. 721). Springer Verlag. https://doi.org/10.1007/978-3-319-73450-7_93

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title = "The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950",

abstract = "This research work is an extension of the first study that was developed in Ecuador on the subject and that generated the analysis based on a single decade, seeks to present several moments of the rhetorical concept and its use in print advertising in Ecuador in a period of time ranging from 1908 to 1950. It will try to establish the configuration that the use of rhetoric has had in advertising in the period proposed to provide an instrument of analysis to those who investigate this subject, it is noteworthy that it is the first project of extensive research in this area in Ecuador, the first advances have been discussed and presented in previous publications with minor lapses of temporality in the analysis.",

keywords = "Advertising, Image, Press, Rhetoric",

author = "Marco L{\'o}pez-Paredes",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2018.; International Conference on Information Technology and Systems, ICITS18 ; Conference date: 11-01-2017 Through 13-01-2017",

year = "2018",

doi = "10.1007/978-3-319-73450-7_93",

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López-Paredes, M 2018, The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. En A Rocha & T Guarda (eds.), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Advances in Intelligent Systems and Computing, vol. 721, Springer Verlag, pp. 983-991, International Conference on Information Technology and Systems, ICITS18, Libertad city, Ecuador, 11/01/17. https://doi.org/10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. / López-Paredes, Marco.
Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. ed. / Alvaro Rocha; Teresa Guarda. Springer Verlag, 2018. p. 983-991 (Advances in Intelligent Systems and Computing; Vol. 721).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

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López-Paredes M. The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. En Rocha A, Guarda T, editores, Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Springer Verlag. 2018. p. 983-991. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

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