The use of facebook in community radio: A quantitative analysis of the andean community of nations

Viviana Galarza-Ligña; Amparo Reascos-Trujillo; Stalin Rivera-Imbaquingo

doi:10.1007/978-3-319-73450-7_100

The use of facebook in community radio: A quantitative analysis of the andean community of nations

Viviana Galarza-Ligña, Amparo Reascos-Trujillo, Stalin Rivera-Imbaquingo

PUCE Ibarra

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

2 Citas (Scopus)

Resumen

Facebook, the social network with the greatest number of users at a global level, is presented as a tool of great interaction and reach for the service of thousands of corporations, industries and media: of all sizes and characteristics, which find in this platform an ideal method to get closer to its users, clients and/or audiences. In this way, community radio unites its own characteristics that may be strengthened through the use of this digital platform, securing social cohesion and the audience participation in all daily tasks. Thus, this research revises the quantitative means of the principal parameters of integration and the use of this social network by community radio transmitters in the Andean Community of Nations (CAN) with the goal of establishing a comparative analysis between the countries it is made of.

Idioma original	Inglés
Título de la publicación alojada	Proceedings of the International Conference on Information Technology and Systems, ICITS 2018
Editores	Alvaro Rocha, Teresa Guarda
Editorial	Springer Verlag
Páginas	1055-1064
Número de páginas	10
ISBN (versión impresa)	9783319734491
DOI	https://doi.org/10.1007/978-3-319-73450-7_100
Estado	Publicada - 2018
Evento	International Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador Duración: 11 ene. 2017 → 13 ene. 2017

Serie de la publicación

Nombre	Advances in Intelligent Systems and Computing
Volumen	721
ISSN (versión impresa)	2194-5357

Conferencia

Conferencia	International Conference on Information Technology and Systems, ICITS18
País/Territorio	Ecuador
Ciudad	Libertad city
Período	11/01/17 → 13/01/17

Nota bibliográfica

Publisher Copyright:
© Springer International Publishing AG 2018.

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10.1007/978-3-319-73450-7_100

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Galarza-Ligña, V., Reascos-Trujillo, A., & Rivera-Imbaquingo, S. (2018). The use of facebook in community radio: A quantitative analysis of the andean community of nations. En A. Rocha, & T. Guarda (Eds.), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018 (pp. 1055-1064). (Advances in Intelligent Systems and Computing; Vol. 721). Springer Verlag. https://doi.org/10.1007/978-3-319-73450-7_100

Galarza-Ligña, Viviana ; Reascos-Trujillo, Amparo ; Rivera-Imbaquingo, Stalin. / The use of facebook in community radio : A quantitative analysis of the andean community of nations. Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. editor / Alvaro Rocha ; Teresa Guarda. Springer Verlag, 2018. pp. 1055-1064 (Advances in Intelligent Systems and Computing).

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title = "The use of facebook in community radio: A quantitative analysis of the andean community of nations",

abstract = "Facebook, the social network with the greatest number of users at a global level, is presented as a tool of great interaction and reach for the service of thousands of corporations, industries and media: of all sizes and characteristics, which find in this platform an ideal method to get closer to its users, clients and/or audiences. In this way, community radio unites its own characteristics that may be strengthened through the use of this digital platform, securing social cohesion and the audience participation in all daily tasks. Thus, this research revises the quantitative means of the principal parameters of integration and the use of this social network by community radio transmitters in the Andean Community of Nations (CAN) with the goal of establishing a comparative analysis between the countries it is made of.",

keywords = "Alternative communication, Andean community of nations, Community radio, Facebook, Social networks",

author = "Viviana Galarza-Lig{\~n}a and Amparo Reascos-Trujillo and Stalin Rivera-Imbaquingo",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2018.; International Conference on Information Technology and Systems, ICITS18 ; Conference date: 11-01-2017 Through 13-01-2017",

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Galarza-Ligña, V, Reascos-Trujillo, A & Rivera-Imbaquingo, S 2018, The use of facebook in community radio: A quantitative analysis of the andean community of nations. En A Rocha & T Guarda (eds.), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Advances in Intelligent Systems and Computing, vol. 721, Springer Verlag, pp. 1055-1064, International Conference on Information Technology and Systems, ICITS18, Libertad city, Ecuador, 11/01/17. https://doi.org/10.1007/978-3-319-73450-7_100

The use of facebook in community radio: A quantitative analysis of the andean community of nations. / Galarza-Ligña, Viviana; Reascos-Trujillo, Amparo; Rivera-Imbaquingo, Stalin.
Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. ed. / Alvaro Rocha; Teresa Guarda. Springer Verlag, 2018. p. 1055-1064 (Advances in Intelligent Systems and Computing; Vol. 721).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

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T1 - The use of facebook in community radio

T2 - International Conference on Information Technology and Systems, ICITS18

AU - Galarza-Ligña, Viviana

AU - Reascos-Trujillo, Amparo

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N1 - Publisher Copyright: © Springer International Publishing AG 2018.

PY - 2018

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N2 - Facebook, the social network with the greatest number of users at a global level, is presented as a tool of great interaction and reach for the service of thousands of corporations, industries and media: of all sizes and characteristics, which find in this platform an ideal method to get closer to its users, clients and/or audiences. In this way, community radio unites its own characteristics that may be strengthened through the use of this digital platform, securing social cohesion and the audience participation in all daily tasks. Thus, this research revises the quantitative means of the principal parameters of integration and the use of this social network by community radio transmitters in the Andean Community of Nations (CAN) with the goal of establishing a comparative analysis between the countries it is made of.

AB - Facebook, the social network with the greatest number of users at a global level, is presented as a tool of great interaction and reach for the service of thousands of corporations, industries and media: of all sizes and characteristics, which find in this platform an ideal method to get closer to its users, clients and/or audiences. In this way, community radio unites its own characteristics that may be strengthened through the use of this digital platform, securing social cohesion and the audience participation in all daily tasks. Thus, this research revises the quantitative means of the principal parameters of integration and the use of this social network by community radio transmitters in the Andean Community of Nations (CAN) with the goal of establishing a comparative analysis between the countries it is made of.

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Galarza-Ligña V, Reascos-Trujillo A, Rivera-Imbaquingo S. The use of facebook in community radio: A quantitative analysis of the andean community of nations. En Rocha A, Guarda T, editores, Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Springer Verlag. 2018. p. 1055-1064. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-73450-7_100

The use of facebook in community radio: A quantitative analysis of the andean community of nations

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