Study on Liking and Disliking in the Historical Urban Landscape of Ibarra, Ecuador

This article presents the results of a study on opinions on the elements and spaces of the historical urban landscape in Ibarra, Ecuador. This research aimed to propose an objective way of interpreting historical landscapes based on the opinions of people who frequent those places. Our hypothesis was that personal characteristics (e.g., age, gender, educational level, and frequency of visits) condition people’s judgments of urban landscapes, and we aimed to establish which of these characteristics were the most influential. A survey was conducted in the place of study, and passers-by were asked to mention three elements and spaces that they liked or disliked. The methodology had two parts: a descriptive statistical analysis that was used to locate each point on a map and a logistic regression model to study the relationships between people’s opinions and their personal characteristics. The results show that (1) it was possible to demonstrate the elements and spaces that were liked and disliked in proportion graphs and planimetry and (2) that an explanatory analysis of opinions could be carried out using a logistic regression model to study significant characteristics. We found that the frequency of visits was the most significant characteristic for the elements and spaces that were disliked. We also concluded that the results of this study could provide objective tools for obtaining the opinions of people and combining them with planimetry. Additionally, the results could be used to establish priorities for urban authorities regarding improvements and interventions for elements and spaces that people like or dislike.