Neuromarketing: Current Applications in Favor of Consumerism

María Judith López, Carlos Ramos-Galarza

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

Neuromarketing is an innovative branch of neuroscience that seeks to provide for the consumer’s wishes through the understanding of its brain structure, which will allow to comprehend and develop products or publicity that can be more attractive, new and attached to what has been created. Neuromarketing is integrated in this new digital age in an extraordinary way due to it having more opportunities to be applied. This science can be observed in each ad, which makes the individual feel the need to spend money on a product. Big companies have benefited from this almost-magic formula that allows the emotion and reasoning behind each purchase. Thanks to neuromarketing, each product could be attractive enough in the neuro-sensory aspect for it to be consumed, science being the only needed thing. This investigation provides the knowledge on the reason why it is one of the most researched sciences by the producer nowadays.

Idioma originalInglés
Título de la publicación alojadaSmart Innovation, Systems and Technologies
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas389-394
Número de páginas6
DOI
EstadoPublicada - 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
Volumen279
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026

Nota bibliográfica

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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