Morphology of media and communication companies in Ecuador

Título traducido de la contribución: Morfología de los medios y empresas de comunicación del Ecuador
  • Gabriela Coronel-Salas
  • , Catalina Mier-Sanmartín
  • , Patricio Barrazueta-Molina
  • , Carlos Ortiz-León
  • , Verónica González-Rentería
  • , Jenny Yaguache-Quichimbo
  • , Fanny Paladines-Galarza
  • , Karina Valarezo-González
  • , Diana Banegas
  • , Santiago Samaniego

Producción científica: RevistaArtículorevisión exhaustiva

6 Citas (Scopus)

Resumen

The paucity of information regarding the status of the communication companies in Ecuador, prompting the Department of Communication Sciences at the Technical University of Loja (UTPL) to develop a mapping of media, communication, production companies, advertising agencies and country's public relations. The need for a site consultation and reference on issues of communication, is still latent in Ecuador. While there are some contributions, both from private agencies as to build physical or virtual repositories, they have simply submit basic contact information and often outdated. With a sample of over 1000 media access know its form and substance, itself, distributed morphology and corporate legal organization, location, content, scope, and services provided. It is an informative approach to reality in the country and is part of the macro research called "Map of Ecuador communication".

Título traducido de la contribuciónMorfología de los medios y empresas de comunicación del Ecuador
Idioma originalInglés
Páginas (desde-hasta)511-532
Número de páginas22
PublicaciónRevista Latina de Comunicacion Social
Volumen67
DOI
EstadoPublicada - 2012
Publicado de forma externa

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