TY - JOUR
T1 - Morphology of media and communication companies in Ecuador
AU - Coronel-Salas, Gabriela
AU - Mier-Sanmartín, Catalina
AU - Barrazueta-Molina, Patricio
AU - Ortiz-León, Carlos
AU - González-Rentería, Verónica
AU - Yaguache-Quichimbo, Jenny
AU - Paladines-Galarza, Fanny
AU - Valarezo-González, Karina
AU - Banegas, Diana
AU - Samaniego, Santiago
PY - 2012
Y1 - 2012
N2 - The paucity of information regarding the status of the communication companies in Ecuador, prompting the Department of Communication Sciences at the Technical University of Loja (UTPL) to develop a mapping of media, communication, production companies, advertising agencies and country's public relations. The need for a site consultation and reference on issues of communication, is still latent in Ecuador. While there are some contributions, both from private agencies as to build physical or virtual repositories, they have simply submit basic contact information and often outdated. With a sample of over 1000 media access know its form and substance, itself, distributed morphology and corporate legal organization, location, content, scope, and services provided. It is an informative approach to reality in the country and is part of the macro research called "Map of Ecuador communication".
AB - The paucity of information regarding the status of the communication companies in Ecuador, prompting the Department of Communication Sciences at the Technical University of Loja (UTPL) to develop a mapping of media, communication, production companies, advertising agencies and country's public relations. The need for a site consultation and reference on issues of communication, is still latent in Ecuador. While there are some contributions, both from private agencies as to build physical or virtual repositories, they have simply submit basic contact information and often outdated. With a sample of over 1000 media access know its form and substance, itself, distributed morphology and corporate legal organization, location, content, scope, and services provided. It is an informative approach to reality in the country and is part of the macro research called "Map of Ecuador communication".
KW - Census
KW - Ecuador
KW - Internet
KW - Mass media
KW - Newspaper
KW - TV
UR - https://www.scopus.com/pages/publications/84876563011
U2 - 10.4185/RLCS-2012-966
DO - 10.4185/RLCS-2012-966
M3 - Article
AN - SCOPUS:84876563011
SN - 1138-5820
VL - 67
SP - 511
EP - 532
JO - Revista Latina de Comunicacion Social
JF - Revista Latina de Comunicacion Social
ER -