¿Modelos de negocio disruptivos? Entre la convergencia y la discordancia de la nueva economía web

The present investigation is part of a doctoral work on the media information companies of the member countries of the Andean Community. The concept of disruption as a business model is analyzed from the perspective of the digital economy. Trying to make contributions through the processes, services and existing products in the informative companies, it has been detected, by the studied means, that the disruptive disruption or innovation, is not more than a substantive term in the technology that is far from the sense European and American, is, paradoxically, to put it bluntly, that the Andean societies of the countries of South America, seek a cultural change in the consumption habits of people, ranging between convergence and discordance of the new web economy.