METAVERSE: PERSPECTIVES FROM INTERPERSONAL RELATIONSHIPS IN A LIQUID SOCIETY

This study explored how interpersonal relationships are configured within the metaverse in the context of a liquid society, drawing upon Bauman’s theoretical framework. Through a qualitative approach, emergent categories associated with avatar use were identified, including social interaction, creative expression, anonymity, and digital representation. The findings reveal that while the metaverse enables novel forms of connection, it also reproduces the fragile and transient dynamics characteristic of liquid modernity. Despite fostering global connectivity and personalised identity construction, significant challenges remain regarding authenticity, emotional wellbeing, and the sustainability of interpersonal bonds. The study concludes that maintaining a balance between virtual and physical spheres, alongside the development of communicative competencies, is essential to cultivating meaningful interactions in these emerging digital environments. KEYWORDS: Metaverse, Interpersonal Relationships, Liquid Society.