Media processes of communicational management, information transparency and the incidence of TIC

Nancy Ulloa-Erazo, Álvaro Cevallos Ramírez

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva


The following article is based on the study and application of process maps to measure the effectiveness of communication and information in the organizations of Northern Ecuador. Meanwhile, a descriptive methodology supported mainly by analytical, qualitative and quantitative methods is used. The importance of the systematization of well-structured tasks in the organizational context is assessed. Hence, communication in Ecuadorian companies has somehow overcome staleness, achieving an innovation in terms of the development of strategic objectives. Behind this visible change are the information and communication technologies that allow the establishment of new and novel ways of transmitting and receiving messages. As a result of this research, a proposal is considered for the communicational management by processes, based on a global reality that leads to new mechanisms for transparent messages.

Idioma originalInglés
Título de la publicación alojadaProceedings of the International Conference on Information Technology and Systems, ICITS 2018
EditoresAlvaro Rocha, Teresa Guarda
EditorialSpringer Verlag
Número de páginas11
ISBN (versión impresa)9783319734491
EstadoPublicada - 2018
EventoInternational Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador
Duración: 11 ene. 201713 ene. 2017

Serie de la publicación

NombreAdvances in Intelligent Systems and Computing
ISSN (versión impresa)2194-5357


ConferenciaInternational Conference on Information Technology and Systems, ICITS18
CiudadLibertad city

Nota bibliográfica

Publisher Copyright:
© Springer International Publishing AG 2018.

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