Las campañas de crowdfunding. Su eficacia en proyectos audiovisuales en el contexto latinoamericano

Monica Lopez-Golan, Ana Cecilia Vaca Tapia, Nicole Benavides Garcia, Ximena Margarita Coronado Otavalo

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva

Resumen

The purpose of this communication is to identify to what extent the audio-visual sector in Latin America is taking advantage of the benefits of crowdfunding as a new financial strategy. To do so, on the one hand we have selected the international platform of reference, Kickstarter, and on the other, in order to facilitate the transfer of the specific aspects of the phenomenon to the spatial context in question, the most important crowdfunding platform in LatinAmerica, Idea. me. In order to determine the viability and behavior of this formula as a means of providing total or partial funding for Latin American audio-visual projects, we analyze the crowdfunding campaigns in Brazil, Argentina, Chile, and Ecuador that are included on the two selected platforms. Based on the results obtained, we show that variables associated with the quality of the product, its graphic presentation, the choice of a suitable platform, or carrying out a carefully targeted communication strategy through the social networks, help to increase the chances of success for crowdfunding campaigns in the audio-visual sector in Latin America.

Título traducido de la contribuciónCrowdfunding campaigns. Its effectiveness in audiovisual projects in the Latin American context
Idioma originalEspañol
Título de la publicación alojadaAtas da 12a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2017 / Proceedings of the 12th Iberian Conference on Information Systems and Technologies, CISTI 2017
EditoresLuis Paulo Reis, Alvaro Rocha, Braulio Alturas, Carlos Costa, Manuel Perez Cota
EditorialIEEE Computer Society
ISBN (versión digital)9789899843479
DOI
EstadoPublicada - 11 jul. 2017
Evento12th Iberian Conference on Information Systems and Technologies, CISTI 2017 - Lisbon, Portugal
Duración: 21 jun. 201724 jun. 2017

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
ISSN (versión impresa)2166-0727
ISSN (versión digital)2166-0735

Conferencia

Conferencia12th Iberian Conference on Information Systems and Technologies, CISTI 2017
País/TerritorioPortugal
CiudadLisbon
Período21/06/1724/06/17

Nota bibliográfica

Publisher Copyright:
© 2017 AISTI.

Palabras clave

  • Crowdfunding
  • Digital platforms
  • Latin American audio-visual sector
  • Social networks

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