La realidad aumentada como herramienta de mejora en los procesos de comercialización

The post-pandemic era has brought about changes and innovation worldwide, particularly in the field of marketing businesses. Thus, the present project emerges with the purpose of providing a technological resource for managing the home goods sales process. The mobile application aims to enhance this process, prioritizing customer requirements and incorporating augmented reality tools. The development involves gathering user stories, empowering the application with software implementation, and providing a detailed foundation using the Extreme Programming (XP) software development methodology. As a result, a software product has been created, specifically a mobile application with augmented reality, representing a revolutionary technology. This application improves the home goods purchasing process for users through 3D modeling.