La Radio Comunitaria en internet, un análisis del uso de herramientas visuales en Facebook

Viviana Noemi Galarza Ligna, Santiago Fernando Romero Espinosa

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva

Resumen

In the new scenario of digital communication, community radio assumes the challenge of media convergence that transforms one of its main characteristics, unisensoriality. In this way, the present article intends to analyze in an individual and comparative way the use of the audiovisual tools offered by the Facebook platform by the Community Radio of Ecuador and Peru. With this objective, a mixed methodology is proposed that uses the descriptive method through the quantification and qualification of the audiovisual aspects implemented by community radios. Based on this analysis, it is observed that although the media analyzed use audiovisual tools, not all of them present an adequate communication management of them, as well as media that do not take advantage of the audiovisual potential offered by Facebook. With this, it is concluded that the transition from analogue community media to the virtual world still requires a great work of transformation towards multimedia and the understanding of the characteristics of social networks and digital communication.

Título traducido de la contribuciónCommunity radio on the Internet, an analysis of the use of visual tools on Facebook
Idioma originalEspañol
Título de la publicación alojadaMemorias de la CISTI 2018 - 13a Conferencia Iberica de Sistemas y Tecnologias de Informacion / Proceedings of CISTI 2018 - 13th Iberian Conference on Information Systems and Technologies
EditoresAlvaro Rocha, Manuel Perez Cota, Adolfo Lozano-Tello, Ramiro Goncalves
EditorialIEEE Computer Society
Páginas1-6
Número de páginas6
ISBN (versión digital)9789899843486
DOI
EstadoPublicada - 27 jun. 2018
Evento13th Iberian Conference on Information Systems and Technologies, CISTI 2018 - Caceres, Espana
Duración: 13 jun. 201816 jun. 2018

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
Volumen2018-June
ISSN (versión impresa)2166-0727
ISSN (versión digital)2166-0735

Conferencia

Conferencia13th Iberian Conference on Information Systems and Technologies, CISTI 2018
País/TerritorioEspana
CiudadCaceres
Período13/06/1816/06/18

Nota bibliográfica

Publisher Copyright:
© 2018 AISTI.

Palabras clave

  • Community radio
  • Convergence
  • Facebook
  • Multimedia
  • Social networks
  • Streaming

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