La Comunicación desde la Incidencia de los Stakeholders en municipios Ecuatorianos

Nancy Ulloa-Erazo, Oswaldo Portilla-Villamagua, Álvaro Cevallos-Ramírez

Producción científica: Capítulo del libro/informe/acta de congresoContribución de conferenciarevisión exhaustiva


Organizations, within their own context, present several needs that impede the strengthening of their management plans and processes. Likewise, there are elements that affect the organizational culture due to the lack of transparency and dissemination of management processes. It is necessary to mention that communication strategies are invisible in many institutional realities because they are confused with advertising schemes. By virtue of this, the Stakeholders are considered as interest groups, where the companies carry out actions to satisfy the needs of these communities, in order to develop their strategic objectives and corporate goals. In this article we analyze the incidence of these specific groups that consume the services and products of Ecuadorian companies. Reflections that are applied from the relevance of the work of the Stakeholders as a strategy.

Título traducido de la contribuciónThe communication from the incidence of stakeholders in ecuadorian companies
Idioma originalEspañol
Título de la publicación alojadaProceedings of CISTI 2019 - 14th Iberian Conference on Information Systems and Technologies
EditoresAlvaro Rocha, Isabel Pedrosa, Manuel Perez Cota, Ramiro Goncalves
EditorialIEEE Computer Society
ISBN (versión digital)9789899843493
EstadoPublicada - jun. 2019
Evento14th Iberian Conference on Information Systems and Technologies, CISTI 2019 - Coimbra, Portugal
Duración: 19 jun. 201922 jun. 2019

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
ISSN (versión impresa)2166-0727
ISSN (versión digital)2166-0735


Conferencia14th Iberian Conference on Information Systems and Technologies, CISTI 2019

Nota bibliográfica

Publisher Copyright:
© 2019 AISTI.

Palabras clave

  • Communication
  • Organizations
  • Processes
  • Stakeholders

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