Hijacking Art: Murals as an Interface Toward Augmented Reality

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From health care to education, the affordances of augmented reality (AR) have been reported from countless experiences worldwide. While virtual environments refer to synthetic environments, AR superimposes digital 2D objects or 3D models in the physical world. This paper discusses two AR experiences with hijacking murals in two different locations in Ecuador. Using action research methodology, it reflects on the communicating affordances of AR by using Easy AR and Zapworks. Although in the spatial sense, AR represents an intermediate layer of digital objects or shapes; from a communication perspective, AR constitutes a deeper and wider hypertextual layer of information. It is argued that AR enhances other types of narratives and enriches visual artwork; it articulates new content and stories and gives the user a different and extended experience (UX).

Idioma originalInglés
Título de la publicación alojadaCommunication and Applied Technologies - Proceedings of ICOMTA 2022
EditoresPaulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
EditorialSpringer Science and Business Media Deutschland GmbH
Número de páginas10
ISBN (versión impresa)9789811963469
EstadoPublicada - 2023
EventoInternational Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador
Duración: 7 sep. 20229 sep. 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026


ConferenciaInternational Conference on Communication and Applied Technologies, ICOMTA 2022

Nota bibliográfica

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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