Resumen
From health care to education, the affordances of augmented reality (AR) have been reported from countless experiences worldwide. While virtual environments refer to synthetic environments, AR superimposes digital 2D objects or 3D models in the physical world. This paper discusses two AR experiences with hijacking murals in two different locations in Ecuador. Using action research methodology, it reflects on the communicating affordances of AR by using Easy AR and Zapworks. Although in the spatial sense, AR represents an intermediate layer of digital objects or shapes; from a communication perspective, AR constitutes a deeper and wider hypertextual layer of information. It is argued that AR enhances other types of narratives and enriches visual artwork; it articulates new content and stories and gives the user a different and extended experience (UX).
Idioma original | Inglés |
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Título de la publicación alojada | Communication and Applied Technologies - Proceedings of ICOMTA 2022 |
Editores | Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo |
Editorial | Springer Science and Business Media Deutschland GmbH |
Páginas | 399-408 |
Número de páginas | 10 |
ISBN (versión impresa) | 9789811963469 |
DOI | |
Estado | Publicada - 2023 |
Evento | International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duración: 7 sep. 2022 → 9 sep. 2022 |
Serie de la publicación
Nombre | Smart Innovation, Systems and Technologies |
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Volumen | 318 |
ISSN (versión impresa) | 2190-3018 |
ISSN (versión digital) | 2190-3026 |
Conferencia
Conferencia | International Conference on Communication and Applied Technologies, ICOMTA 2022 |
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País/Territorio | Ecuador |
Ciudad | Cuenca |
Período | 7/09/22 → 9/09/22 |
Nota bibliográfica
Publisher Copyright:© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.