Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

Jorge Cruz-Cárdenas; Ekaterina Zabelina; Olga Deyneka; Carlos Ramos-Galarza

doi:10.1007/978-3-030-80829-7_107

Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

Jorge Cruz-Cárdenas, Ekaterina Zabelina, Olga Deyneka, Carlos Ramos-Galarza

Facultad de Psicología

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

Resumen

An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.

Idioma original	Inglés
Título de la publicación alojada	Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
Editores	Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	878-884
Número de páginas	7
ISBN (versión impresa)	9783030808280
DOI	https://doi.org/10.1007/978-3-030-80829-7_107
Estado	Publicada - 2021
Evento	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 - Virtual, Online Duración: 25 jul. 2021 → 29 jul. 2021

Serie de la publicación

Nombre	Lecture Notes in Networks and Systems
Volumen	260
ISSN (versión impresa)	2367-3370
ISSN (versión digital)	2367-3389

Conferencia

Conferencia	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
Ciudad	Virtual, Online
Período	25/07/21 → 29/07/21

Nota bibliográfica

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

Acceder al documento

10.1007/978-3-030-80829-7_107

Otros archivos y enlaces

Enlace a la publicación en Scopus

Citar esto

Cruz-Cárdenas, J., Zabelina, E., Deyneka, O., & Ramos-Galarza, C. (2021). Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. En C. S. Shin, G. Di Bucchianico, S. Fukuda, Y.-G. Ghim, G. Montagna, & C. Carvalho (Eds.), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 (pp. 878-884). (Lecture Notes in Networks and Systems; Vol. 260). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-80829-7_107

Cruz-Cárdenas, Jorge ; Zabelina, Ekaterina ; Deyneka, Olga et al. / Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products : A Study in Developing and Emerging Countries. Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. editor / Cliff Sungsoo Shin ; Giuseppe Di Bucchianico ; Shuichi Fukuda ; Yong-Gyun Ghim ; Gianni Montagna ; Cristina Carvalho. Springer Science and Business Media Deutschland GmbH, 2021. pp. 878-884 (Lecture Notes in Networks and Systems).

@inproceedings{13900328440f48cc8e9900a62fe22b3b,

title = "Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries",

abstract = "An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer{\textquoteright}s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.",

keywords = "Buy intention, Consumer behavior, Hedonic motivation, Technology, Utilitarian motivation",

author = "Jorge Cruz-C{\'a}rdenas and Ekaterina Zabelina and Olga Deyneka and Carlos Ramos-Galarza",

note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.; AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 ; Conference date: 25-07-2021 Through 29-07-2021",

year = "2021",

doi = "10.1007/978-3-030-80829-7_107",

language = "English",

isbn = "9783030808280",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "878--884",

editor = "Shin, {Cliff Sungsoo} and {Di Bucchianico}, Giuseppe and Shuichi Fukuda and Yong-Gyun Ghim and Gianni Montagna and Cristina Carvalho",

booktitle = "Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021",

}

Cruz-Cárdenas, J, Zabelina, E, Deyneka, O & Ramos-Galarza, C 2021, Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. En CS Shin, G Di Bucchianico, S Fukuda, Y-G Ghim, G Montagna & C Carvalho (eds.), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Lecture Notes in Networks and Systems, vol. 260, Springer Science and Business Media Deutschland GmbH, pp. 878-884, AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021, Virtual, Online, 25/07/21. https://doi.org/10.1007/978-3-030-80829-7_107

Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. / Cruz-Cárdenas, Jorge; Zabelina, Ekaterina; Deyneka, Olga et al.
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. ed. / Cliff Sungsoo Shin; Giuseppe Di Bucchianico; Shuichi Fukuda; Yong-Gyun Ghim; Gianni Montagna; Cristina Carvalho. Springer Science and Business Media Deutschland GmbH, 2021. p. 878-884 (Lecture Notes in Networks and Systems; Vol. 260).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

TY - GEN

T1 - Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products

T2 - AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021

AU - Cruz-Cárdenas, Jorge

AU - Zabelina, Ekaterina

AU - Deyneka, Olga

AU - Ramos-Galarza, Carlos

PY - 2021

Y1 - 2021

N2 - An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.

AB - An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.

KW - Buy intention

KW - Consumer behavior

KW - Hedonic motivation

KW - Technology

KW - Utilitarian motivation

UR - http://www.scopus.com/inward/record.url?scp=85112158562&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-80829-7_107

DO - 10.1007/978-3-030-80829-7_107

M3 - Conference contribution

AN - SCOPUS:85112158562

SN - 9783030808280

T3 - Lecture Notes in Networks and Systems

SP - 878

EP - 884

BT - Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021

A2 - Shin, Cliff Sungsoo

A2 - Di Bucchianico, Giuseppe

A2 - Fukuda, Shuichi

A2 - Ghim, Yong-Gyun

A2 - Montagna, Gianni

A2 - Carvalho, Cristina

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 25 July 2021 through 29 July 2021

ER -

Cruz-Cárdenas J, Zabelina E, Deyneka O, Ramos-Galarza C. Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. En Shin CS, Di Bucchianico G, Fukuda S, Ghim YG, Montagna G, Carvalho C, editores, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Springer Science and Business Media Deutschland GmbH. 2021. p. 878-884. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-80829-7_107

Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

Resumen

Serie de la publicación

Conferencia

Nota bibliográfica

ODS de las Naciones Unidas

Acceder al documento

Otros archivos y enlaces

Huella

Citar esto