Cualidades y desafíos de la comunicación en las universidades de ecuador

Adriana Graciela Segura-Mariño; Nancy Ulloa-Erazo; Francisco Javier Paniagua-Rojano

Cualidades y desafíos de la comunicación en las universidades de ecuador

Adriana Graciela Segura-Mariño, Nancy Ulloa-Erazo, Francisco Javier Paniagua-Rojano

PUCE Ibarra

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

3 Citas (Scopus)

Resumen

The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main challenges in terms of institutional communication for the coming years. It is analyzed how the communication departments are organized, their location in the organization chart, their competencies, and other issues. The importance of communication has not been homogenized, the teams assume multiple approaches in their agendas, and they do not have related training in their entirety; despite being a tool that continues to be more operational than strategic.

Título traducido de la contribución	Qualities and challenges of communication in the universities of ecuador
Idioma original	Español
Páginas (desde-hasta)	414-426
Número de páginas	13
Publicación	RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volumen	2019
N.º	E20
Estado	Publicada - may. 2019

Nota bibliográfica

Publisher Copyright:
© 2019, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

Palabras clave

Communication communication strategies
Communication personnel
Institutional communication
University

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abstract = "The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main challenges in terms of institutional communication for the coming years. It is analyzed how the communication departments are organized, their location in the organization chart, their competencies, and other issues. The importance of communication has not been homogenized, the teams assume multiple approaches in their agendas, and they do not have related training in their entirety; despite being a tool that continues to be more operational than strategic.",

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AU - Segura-Mariño, Adriana Graciela

AU - Ulloa-Erazo, Nancy

AU - Paniagua-Rojano, Francisco Javier

PY - 2019/5

Y1 - 2019/5

N2 - The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main challenges in terms of institutional communication for the coming years. It is analyzed how the communication departments are organized, their location in the organization chart, their competencies, and other issues. The importance of communication has not been homogenized, the teams assume multiple approaches in their agendas, and they do not have related training in their entirety; despite being a tool that continues to be more operational than strategic.

AB - The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main challenges in terms of institutional communication for the coming years. It is analyzed how the communication departments are organized, their location in the organization chart, their competencies, and other issues. The importance of communication has not been homogenized, the teams assume multiple approaches in their agendas, and they do not have related training in their entirety; despite being a tool that continues to be more operational than strategic.

KW - Communication communication strategies

KW - Communication personnel

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M3 - Artículo

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VL - 2019

SP - 414

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JO - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

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IS - E20

ER -

Cualidades y desafíos de la comunicación en las universidades de ecuador

Resumen

Nota bibliográfica

Palabras clave

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