COVID-19, CONSUMER BEHAVIOR, TECHNOLOGY, AND SOCIETY: A LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS: A literature review and bibliometric analysis

Jorge Cruz-Cárdenas, Ekaterina Zabelina, Jorge Guadalupe-Lanas, Andrés Palacio-Fierro, Carlos Ramos-Galarza

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

126 Citas (Scopus)

Resumen

The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings. Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors. However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process.

Idioma originalInglés
Número de artículo121179
PublicaciónTechnological Forecasting and Social Change
Volumen173
DOI
EstadoPublicada - dic. 2021

Nota bibliográfica

Publisher Copyright:
© 2021

Huella

Profundice en los temas de investigación de 'COVID-19, CONSUMER BEHAVIOR, TECHNOLOGY, AND SOCIETY: A LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS: A literature review and bibliometric analysis'. En conjunto forman una huella única.

Citar esto