Content Selection Trace Among Media Platforms

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Audience choices in a new media environment are a persistent concern for all those involved in the content production process. This research explores how certain content behaves across media platforms; the context of the research is the Ecuadorian public, utilizing an instrument created by academic and governmental peers. The investigation begins by defining concepts related to media and their coexistence—supported by the media ecology approach-; the most used devices in media consumption; the most widely selected media platforms; how content topics are chosen based on media platforms; and finally, the results of the study. Among these outcomes, the importance of mobile devices stands out, as well as the use of up-to-date platforms—such as social media or YouTube—and how entertainment is the prominent content consumed in the media through platforms.

Idioma originalInglés
Título de la publicación alojadaCommunication and Applied Technologies - Proceedings of ICOMTA 2022
EditoresPaulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
EditorialSpringer Science and Business Media Deutschland GmbH
Número de páginas10
ISBN (versión impresa)9789811963469
EstadoPublicada - 2023
EventoInternational Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador
Duración: 7 sep. 20229 sep. 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026


ConferenciaInternational Conference on Communication and Applied Technologies, ICOMTA 2022

Nota bibliográfica

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.


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