Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)

Jorge Cruz-Cárdenas; Jorge Guadalupe-Lanas; Carlos Ramos-Galarza; Ekaterina Zabelina; Olga Deyneka

doi:10.1007/978-3-030-80876-1_24

Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)

Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Carlos Ramos-Galarza, Ekaterina Zabelina, Olga Deyneka

Facultad de Psicología

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

1 Cita (Scopus)

Resumen

Mobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world’s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usage by consumers considering its good performance in explaining other consumer behaviors. The present study is based on a survey of 682 adults in Quito, the capital of Ecuador, which is a South American developing country. The data obtained are analyzed with structural equation modeling and establish that while extraversion is not related to the intensity of MIM use, novelty seeking does have a direct and positive effect. This study makes recommendations for business theory and practice.

Idioma original	Inglés
Título de la publicación alojada	Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021
Editores	Jussi Ilari Kantola, Salman Nazir, Vesa Salminen
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	181-188
Número de páginas	8
ISBN (versión impresa)	9783030808754
DOI	https://doi.org/10.1007/978-3-030-80876-1_24
Estado	Publicada - 2021
Evento	AHFE Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021 - Virtual, Online Duración: 25 jul. 2021 → 29 jul. 2021

Serie de la publicación

Nombre	Lecture Notes in Networks and Systems
Volumen	267
ISSN (versión impresa)	2367-3370
ISSN (versión digital)	2367-3389

Conferencia

Conferencia	AHFE Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021
Ciudad	Virtual, Online
Período	25/07/21 → 29/07/21

Nota bibliográfica

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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10.1007/978-3-030-80876-1_24

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Cruz-Cárdenas, J., Guadalupe-Lanas, J., Ramos-Galarza, C., Zabelina, E., & Deyneka, O. (2021). Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM). En J. I. Kantola, S. Nazir, & V. Salminen (Eds.), Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021 (pp. 181-188). (Lecture Notes in Networks and Systems; Vol. 267). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-80876-1_24

Cruz-Cárdenas, Jorge ; Guadalupe-Lanas, Jorge ; Ramos-Galarza, Carlos et al. / Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM). Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021. editor / Jussi Ilari Kantola ; Salman Nazir ; Vesa Salminen. Springer Science and Business Media Deutschland GmbH, 2021. pp. 181-188 (Lecture Notes in Networks and Systems).

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title = "Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)",

abstract = "Mobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world{\textquoteright}s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usage by consumers considering its good performance in explaining other consumer behaviors. The present study is based on a survey of 682 adults in Quito, the capital of Ecuador, which is a South American developing country. The data obtained are analyzed with structural equation modeling and establish that while extraversion is not related to the intensity of MIM use, novelty seeking does have a direct and positive effect. This study makes recommendations for business theory and practice.",

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Cruz-Cárdenas, J, Guadalupe-Lanas, J, Ramos-Galarza, C, Zabelina, E & Deyneka, O 2021, Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM). En JI Kantola, S Nazir & V Salminen (eds.), Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021. Lecture Notes in Networks and Systems, vol. 267, Springer Science and Business Media Deutschland GmbH, pp. 181-188, AHFE Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021, Virtual, Online, 25/07/21. https://doi.org/10.1007/978-3-030-80876-1_24

Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM). / Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos et al.
Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021. ed. / Jussi Ilari Kantola; Salman Nazir; Vesa Salminen. Springer Science and Business Media Deutschland GmbH, 2021. p. 181-188 (Lecture Notes in Networks and Systems; Vol. 267).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución de conferencia › revisión exhaustiva

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Cruz-Cárdenas J, Guadalupe-Lanas J, Ramos-Galarza C, Zabelina E, Deyneka O. Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM). En Kantola JI, Nazir S, Salminen V, editores, Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021. Springer Science and Business Media Deutschland GmbH. 2021. p. 181-188. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-80876-1_24