Business strategies in the digital age: an analysis of the use of social media in today´s Ecuadorian economy

Carolina Uzcátegui-Sánchez, David Zaldumbide-Peralvo, Ioanna Dimitrakaki, Jaime Estrada-Aguilar

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title = "Business strategies in the digital age: an analysis of the use of social media in today´s Ecuadorian economy",

author = "Carolina Uzc{\'a}tegui-S{\'a}nchez and David Zaldumbide-Peralvo and Ioanna Dimitrakaki and Jaime Estrada-Aguilar",

year = "2024",

month = may,

day = "1",

doi = "10.51247/st.v7i2.414",

language = "Indefinido/desconocido",

journal = "Sociedad \& Tecnolog{\'i}a",

}

TY - JOUR

T1 - Business strategies in the digital age: an analysis of the use of social media in today´s Ecuadorian economy

AU - Uzcátegui-Sánchez, Carolina

AU - Zaldumbide-Peralvo, David

AU - Dimitrakaki, Ioanna

AU - Estrada-Aguilar, Jaime

PY - 2024/5/1

Y1 - 2024/5/1

UR - https://doi.org/10.51247/st.v7i2.414

U2 - 10.51247/st.v7i2.414

DO - 10.51247/st.v7i2.414

M3 - Artículo

JO - Sociedad & Tecnología

JF - Sociedad & Tecnología

ER -