ACEPTABILIDAD DE LA BICICLETA COMO TRANSPORTE ALTERNATIVO EN EL SECTOR FINANCIERO DE QUITO EN EL CONTEXTO DE PANDEMIA POR COVID 19

For a city to become resilient, smart measures must be taken that can cope with unexpected events such as the arrival of a pandemic or natural disasters caused by climate change and also prevent further destruction of our planet. Transport powered by combustion engines is one of the main emitters of greenhouse gases that increase the temperature of the planet and cause climate change. The public transport service of the city of Quito is the most used by its inhabitants and is mostly made up of combustion engine buses, however, during certain months of the years 2020 and 2021 it was suspended and the capacity was also limited to prevent the spread of the covid-19 virus, as it has become one of the main sources of contagion. The limitation of public transport led to economic, political and social instability. Some citizens and transport operators chose to break the law due to the limitations of public transport. Given the demand for transport, this study calibrated ten multinomial logit econometric models to estimate the probability of acceptance of the bicycle as an alternative mode of transport to public transport and taxis in the financial sector of Quito, using stated and revealed preference surveys. The bicycle is considered as a sustainable means of transport capable of solving the need to move around with social distance and in situations where public transport is limited.