360° Technology Applied to Touristic Marketing

Omar Cóndor-Herrera; Carlos Ramos-Galarza

doi:10.1007/978-981-16-9268-0_37

360° Technology Applied to Touristic Marketing

Omar Cóndor-Herrera, Carlos Ramos-Galarza

Facultad de Psicología

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

Resumen

360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience.

Idioma original	Inglés
Título de la publicación alojada	Smart Innovation, Systems and Technologies
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	443-449
Número de páginas	7
DOI	https://doi.org/10.1007/978-981-16-9268-0_37
Estado	Publicada - 2022

Serie de la publicación

Nombre	Smart Innovation, Systems and Technologies
Volumen	279
ISSN (versión impresa)	2190-3018
ISSN (versión digital)	2190-3026

Nota bibliográfica

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Acceder al documento

10.1007/978-981-16-9268-0_37

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Enlace a la publicación en Scopus

Citar esto

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360° Technology Applied to Touristic Marketing. / Cóndor-Herrera, Omar; Ramos-Galarza, Carlos.
Smart Innovation, Systems and Technologies. Springer Science and Business Media Deutschland GmbH, 2022. p. 443-449 (Smart Innovation, Systems and Technologies; Vol. 279).

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

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