360° Technology Applied to Touristic Marketing

Omar Cóndor-Herrera, Carlos Ramos-Galarza

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience.

Idioma originalInglés
Título de la publicación alojadaSmart Innovation, Systems and Technologies
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas443-449
Número de páginas7
DOI
EstadoPublicada - 2022

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
Volumen279
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026

Nota bibliográfica

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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