The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

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Abstract

This research work is an extension of the first study that was developed in Ecuador on the subject and that generated the analysis based on a single decade, seeks to present several moments of the rhetorical concept and its use in print advertising in Ecuador in a period of time ranging from 1908 to 1950. It will try to establish the configuration that the use of rhetoric has had in advertising in the period proposed to provide an instrument of analysis to those who investigate this subject, it is noteworthy that it is the first project of extensive research in this area in Ecuador, the first advances have been discussed and presented in previous publications with minor lapses of temporality in the analysis.

Original languageEnglish
Title of host publicationProceedings of the International Conference on Information Technology and Systems, ICITS 2018
EditorsAlvaro Rocha, Teresa Guarda
PublisherSpringer Verlag
Pages983-991
Number of pages9
ISBN (Print)9783319734491
DOIs
StatePublished - 2018
EventInternational Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador
Duration: 11 Jan 201713 Jan 2017

Publication series

NameAdvances in Intelligent Systems and Computing
Volume721
ISSN (Print)2194-5357

Conference

ConferenceInternational Conference on Information Technology and Systems, ICITS18
Country/TerritoryEcuador
CityLibertad city
Period11/01/1713/01/17

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2018.

Keywords

  • Advertising
  • Image
  • Press
  • Rhetoric

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