The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

Marco López-Paredes

doi:10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

Marco López-Paredes^*

^*Corresponding author for this work

OdeCOM | Observatorio de Comunicación PUCE

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This research work is an extension of the first study that was developed in Ecuador on the subject and that generated the analysis based on a single decade, seeks to present several moments of the rhetorical concept and its use in print advertising in Ecuador in a period of time ranging from 1908 to 1950. It will try to establish the configuration that the use of rhetoric has had in advertising in the period proposed to provide an instrument of analysis to those who investigate this subject, it is noteworthy that it is the first project of extensive research in this area in Ecuador, the first advances have been discussed and presented in previous publications with minor lapses of temporality in the analysis.

Original language	English
Title of host publication	Proceedings of the International Conference on Information Technology and Systems, ICITS 2018
Editors	Alvaro Rocha, Teresa Guarda
Publisher	Springer Verlag
Pages	983-991
Number of pages	9
ISBN (Print)	9783319734491
DOIs	https://doi.org/10.1007/978-3-319-73450-7_93
State	Published - 2018
Event	International Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador Duration: 11 Jan 2017 → 13 Jan 2017

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	721
ISSN (Print)	2194-5357

Conference

Conference	International Conference on Information Technology and Systems, ICITS18
Country/Territory	Ecuador
City	Libertad city
Period	11/01/17 → 13/01/17

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2018.

Keywords

Advertising
Image
Press
Rhetoric

Access to Document

10.1007/978-3-319-73450-7_93

Cite this

López-Paredes, M. (2018). The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. In A. Rocha, & T. Guarda (Eds.), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018 (pp. 983-991). (Advances in Intelligent Systems and Computing; Vol. 721). Springer Verlag. https://doi.org/10.1007/978-3-319-73450-7_93

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abstract = "This research work is an extension of the first study that was developed in Ecuador on the subject and that generated the analysis based on a single decade, seeks to present several moments of the rhetorical concept and its use in print advertising in Ecuador in a period of time ranging from 1908 to 1950. It will try to establish the configuration that the use of rhetoric has had in advertising in the period proposed to provide an instrument of analysis to those who investigate this subject, it is noteworthy that it is the first project of extensive research in this area in Ecuador, the first advances have been discussed and presented in previous publications with minor lapses of temporality in the analysis.",

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López-Paredes, M 2018, The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. in A Rocha & T Guarda (eds), Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Advances in Intelligent Systems and Computing, vol. 721, Springer Verlag, pp. 983-991, International Conference on Information Technology and Systems, ICITS18, Libertad city, Ecuador, 11/01/17. https://doi.org/10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. / López-Paredes, Marco.
Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. ed. / Alvaro Rocha; Teresa Guarda. Springer Verlag, 2018. p. 983-991 (Advances in Intelligent Systems and Computing; Vol. 721).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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López-Paredes M. The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950. In Rocha A, Guarda T, editors, Proceedings of the International Conference on Information Technology and Systems, ICITS 2018. Springer Verlag. 2018. p. 983-991. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-73450-7_93

The visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

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Cite this