TY - GEN
T1 - Social networks
T2 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2015, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - 14th Ibero-American Conference on Systems, Cybernetics and Informatics, CISCI 2015, 12th Ibero-American Symposium on Education, Cybernetics and Informatics, SIECI 2015
AU - Granda, Carlos
AU - Paladines, Fanny
AU - Quezada, María
PY - 2015
Y1 - 2015
N2 - The article presents research on activity in social networks of the 100 largest companies in Ecuador, to emitted invoices and tax contribution; the central object is to analyze the management of corporate communication and measure results, from structured sheets that show quantifiable data. The information is obtained from the profiles and official sites of Facebook, Twitter and You tube. To deepen the analysis, it is taken as reference, a group of 10 companies with increased activity according to the study. Social networking research and the generation of verifiable data with respect to the management of corporate communications, is a pending task in Ecuador. The data correspond to a week of observation (20 to 26 October 2014) of the main accounts of every company. The analyzed aspects are: number of followers, tweets or comments, official postings, number of publications per week and formal digital campaigns, among other parameters. With the above, we pretend to measure the level of interaction between enterprises, their followers and the public response to the information provided by the organizations, as well as the frequency and conditions of use of these communication systems.
AB - The article presents research on activity in social networks of the 100 largest companies in Ecuador, to emitted invoices and tax contribution; the central object is to analyze the management of corporate communication and measure results, from structured sheets that show quantifiable data. The information is obtained from the profiles and official sites of Facebook, Twitter and You tube. To deepen the analysis, it is taken as reference, a group of 10 companies with increased activity according to the study. Social networking research and the generation of verifiable data with respect to the management of corporate communications, is a pending task in Ecuador. The data correspond to a week of observation (20 to 26 October 2014) of the main accounts of every company. The analyzed aspects are: number of followers, tweets or comments, official postings, number of publications per week and formal digital campaigns, among other parameters. With the above, we pretend to measure the level of interaction between enterprises, their followers and the public response to the information provided by the organizations, as well as the frequency and conditions of use of these communication systems.
UR - https://www.scopus.com/pages/publications/84959345113
M3 - Conference contribution
AN - SCOPUS:84959345113
T3 - CISCI 2015 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - Memorias
SP - 105
EP - 110
BT - CISCI 2015 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - Memorias
A2 - Rojas Lopez, Miguel David
A2 - Callaos, Nagib C.
A2 - Baralt, Jorge
A2 - Sanchez, Belkis
A2 - Tremante, Andres
PB - International Institute of Informatics and Systemics, IIIS
Y2 - 12 July 2015 through 15 July 2015
ER -