Abstract
This research presents and analyzes several Various definitions of rhetoric and its use of this image in graphic advertising in that Ecuador have beens developed in Ecuador between 1930 and 1940 are presented and analyzed in this research. As a The specific objective of this work will aims to establish the influence that the use of rhetoric has had in advertising in the period above mentioned and as well as the projection a forecast raised to for professional discussion on of the inertiathe proper use of this tool in the advertising image. Advertising on in Ecuador as well as in most nations is born from a purely empirical practice and thisreason why it becomes a substantial need to analyze what occurred was produced in the past in order to establish, in the future, a before and an after for the professionalization and the itinerary itself that the professional practice has developeds.
| Translated title of the contribution | The rhetoric on the graphic advertising in Ecuador between 1930 and 1940 |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 157-175 |
| Number of pages | 19 |
| Journal | Kepes |
| Volume | 12 |
| Issue number | 12 |
| DOIs | |
| State | Published - 1 Jul 2015 |
| Externally published | Yes |