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Intelligent System for the Dissemination and Distribution of Content in Social Networks Using Process Automation by Means of Software-Based Robots (RPA)

  • Diego F. Quisi-Peralta*
  • , Juan P. Salgado-Guerrero
  • , Jordan F. Murillo-Valarezo
  • , Daniel J. Pulla-Sanchez
  • , Luis D. Paguay-Palaguachi
  • , Verónica E. Angamarca-Deleg
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Social media content dissemination systems have become especially important nowadays, due to the growing popularity of social networks as a means of communication and promotion. In this context a social media content dissemination system that uses process automation techniques. The system allows users to create content using templates and distribute it on various social network platforms in an automated and personalized way. Algorithms are used to analyze user interaction patterns with the content to optimize the dissemination strategy. In addition, an intuitive and easy-to-use user interface is implemented so that users can interact with the system effectively. The results see significant improvement in the interaction rate and effectiveness of content dissemination in social networks. This system represents an innovative solution for the dissemination of content on social networks, optimizing the publication time by 50% and the generation of content by 25%, since it is all done from an integrated system that includes templates.

Original languageEnglish
Title of host publicationManagement, Tourism and Smart Technologies - ICMTT 2024
EditorsÁlvaro Rocha, Carlos Montenegro, Elisabeth T. Pereira, José A. M. Victor, Waldo Ibarra
PublisherSpringer Science and Business Media Deutschland GmbH
Pages162-171
Number of pages10
ISBN (Print)9783031748271
DOIs
StatePublished - 2024
Externally publishedYes
EventInternational Conference on Management, Tourism and Technologies, ICMTT 2024 - Cusco, Peru
Duration: 9 May 202411 May 2024

Publication series

NameLecture Notes in Networks and Systems
Volume1191 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Management, Tourism and Technologies, ICMTT 2024
Country/TerritoryPeru
CityCusco
Period9/05/2411/05/24

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Keywords

  • Content Diffusion
  • Innovation
  • Processing Automation
  • Robotics
  • Social Networks

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