Abstract
From health care to education, the affordances of augmented reality (AR) have been reported from countless experiences worldwide. While virtual environments refer to synthetic environments, AR superimposes digital 2D objects or 3D models in the physical world. This paper discusses two AR experiences with hijacking murals in two different locations in Ecuador. Using action research methodology, it reflects on the communicating affordances of AR by using Easy AR and Zapworks. Although in the spatial sense, AR represents an intermediate layer of digital objects or shapes; from a communication perspective, AR constitutes a deeper and wider hypertextual layer of information. It is argued that AR enhances other types of narratives and enriches visual artwork; it articulates new content and stories and gives the user a different and extended experience (UX).
Original language | English |
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Title of host publication | Communication and Applied Technologies - Proceedings of ICOMTA 2022 |
Editors | Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo |
Publisher | Springer Science and Business Media Deutschland GmbH |
Pages | 399-408 |
Number of pages | 10 |
ISBN (Print) | 9789811963469 |
DOIs | |
State | Published - 2023 |
Event | International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duration: 7 Sep 2022 → 9 Sep 2022 |
Publication series
Name | Smart Innovation, Systems and Technologies |
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Volume | 318 |
ISSN (Print) | 2190-3018 |
ISSN (Electronic) | 2190-3026 |
Conference
Conference | International Conference on Communication and Applied Technologies, ICOMTA 2022 |
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Country/Territory | Ecuador |
City | Cuenca |
Period | 7/09/22 → 9/09/22 |
Bibliographical note
Publisher Copyright:© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
Keywords
- Augmented reality
- Hijacking
- Interfaces
- UX
- Zapworks