Hijacking Art: Murals as an Interface Toward Augmented Reality

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

From health care to education, the affordances of augmented reality (AR) have been reported from countless experiences worldwide. While virtual environments refer to synthetic environments, AR superimposes digital 2D objects or 3D models in the physical world. This paper discusses two AR experiences with hijacking murals in two different locations in Ecuador. Using action research methodology, it reflects on the communicating affordances of AR by using Easy AR and Zapworks. Although in the spatial sense, AR represents an intermediate layer of digital objects or shapes; from a communication perspective, AR constitutes a deeper and wider hypertextual layer of information. It is argued that AR enhances other types of narratives and enriches visual artwork; it articulates new content and stories and gives the user a different and extended experience (UX).

Original languageEnglish
Title of host publicationCommunication and Applied Technologies - Proceedings of ICOMTA 2022
EditorsPaulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
PublisherSpringer Science and Business Media Deutschland GmbH
Pages399-408
Number of pages10
ISBN (Print)9789811963469
DOIs
StatePublished - 2023
EventInternational Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador
Duration: 7 Sep 20229 Sep 2022

Publication series

NameSmart Innovation, Systems and Technologies
Volume318
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

ConferenceInternational Conference on Communication and Applied Technologies, ICOMTA 2022
Country/TerritoryEcuador
CityCuenca
Period7/09/229/09/22

Bibliographical note

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Keywords

  • Augmented reality
  • Hijacking
  • Interfaces
  • UX
  • Zapworks

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