EL ENFOQUE ESTRATÉGICO DE MICHAEL PORTER APLICADO A LAS MIPYMES: CASO IBARRA – ECUADOR

SANDRA NADYEDJA LANDÁZURI ESPINOZA, NORMA JANET MONTENEGRO CAZARES

Research output: Contribution to journal › Article › peer-review

Cite this

@article{c174f50707f14143bd5bb0a6e65209e6,

title = "EL ENFOQUE ESTRAT{\'E}GICO DE MICHAEL PORTER APLICADO A LAS MIPYMES: CASO IBARRA – ECUADOR",

author = "{LAND{\'A}ZURI ESPINOZA}, {SANDRA NADYEDJA} and {MONTENEGRO CAZARES}, {NORMA JANET}",

year = "2018",

month = jun,

day = "11",

language = "Espa{\~n}ol (Ecuador)",

journal = "REVISTA",

issn = "2528-7915",

}