Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales

Verónica Altamirano; Miguel Túñez López; Fanny Paladines

doi:10.1109/CISTI.2015.7170590

Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales

Translated title of the contribution: Communication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks

Verónica Altamirano, Miguel Túñez López, Fanny Paladines

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.

Translated title of the contribution	Communication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks
Original language	Spanish
Title of host publication	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9789899843455
DOIs	https://doi.org/10.1109/CISTI.2015.7170590
State	Published - 28 Jul 2015
Externally published	Yes
Event	10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal Duration: 17 Jun 2015 → 20 Jun 2015

Publication series

Name	2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conference

Conference	10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Country/Territory	Portugal
City	Aveiro
Period	17/06/15 → 20/06/15

Bibliographical note

Publisher Copyright:
© 2015 AISTI.

Access to Document

10.1109/CISTI.2015.7170590

Cite this

Altamirano, V., López, M. T., & Paladines, F. (2015). Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015 Article 7170590 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CISTI.2015.7170590

Altamirano, Verónica ; López, Miguel Túñez ; Paladines, Fanny. / Comunicación 2.0 para la promoción turística en Iberoamérica : Análisis de portales web y redes sociales gubernamentales. 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

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abstract = "Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.",

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author = "Ver{\'o}nica Altamirano and L{\'o}pez, \{Miguel T{\'u}{\~n}ez\} and Fanny Paladines",

note = "Publisher Copyright: {\textcopyright} 2015 AISTI.; 10th Iberian Conference on Information Systems and Technologies, CISTI 2015 ; Conference date: 17-06-2015 Through 20-06-2015",

year = "2015",

month = jul,

day = "28",

doi = "10.1109/CISTI.2015.7170590",

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Altamirano, V, López, MT & Paladines, F 2015, Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales. in 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015., 7170590, 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Institute of Electrical and Electronics Engineers Inc., 10th Iberian Conference on Information Systems and Technologies, CISTI 2015, Aveiro, Portugal, 17/06/15. https://doi.org/10.1109/CISTI.2015.7170590

Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales. / Altamirano, Verónica; López, Miguel Túñez; Paladines, Fanny.
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc., 2015. 7170590 (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Paladines, Fanny

PY - 2015/7/28

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N2 - Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.

AB - Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.

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KW - communication 2.0

KW - interactivity

KW - participation

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Altamirano V, López MT, Paladines F. Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Institute of Electrical and Electronics Engineers Inc. 2015. 7170590. (2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015). doi: 10.1109/CISTI.2015.7170590

Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales

Abstract

Publication series

Conference

Bibliographical note

Access to Document

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