360° Technology Applied to Touristic Marketing

Omar Cóndor-Herrera; Carlos Ramos-Galarza

doi:10.1007/978-981-16-9268-0_37

360° Technology Applied to Touristic Marketing

Omar Cóndor-Herrera, Carlos Ramos-Galarza^*

^*Corresponding author for this work

Faculty of Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience.

Original language	English
Title of host publication	Smart Innovation, Systems and Technologies
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	443-449
Number of pages	7
DOIs	https://doi.org/10.1007/978-981-16-9268-0_37
State	Published - 2022

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	279
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Keywords

360° technology
Marketing
Tourism
Virtual reality

Access to Document

10.1007/978-981-16-9268-0_37

Cite this

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KW - 360° technology

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KW - Virtual reality

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360° Technology Applied to Touristic Marketing

Abstract

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Keywords

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