Personal profile
Research Interests
Marco López-Paredes is a university professor and researcher specializing in media ecology and digital societies. He is the director of the Communication Observatory (OdeCom) at the Pontifical Catholic University of Ecuador (PUCE), where he leads research on technology, culture, and communication. He developed the concept of ultramediation, which explores transformations in contemporary communicative practices. His academic approach promotes a critical and interdisciplinary understanding of digital environments through teaching and the production of applied knowledge.
Education/Academic qualification
PhD, PhD in Communication, Universidad de Artes, Ciencias y Comunicación
1 Apr 2011 → 5 Oct 2015
Award Date: 5 Oct 2015
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
ESTUDIO DE LA EXPOSICIÓN DE NIÑOS, NIÑAS Y ADOLESCENTES AL MARKETING DE ALIMENTOS Y BEBIDAS ULTRAPROCESADOS POR MEDIOS DIGITALES Y SOBRE EL ANÁLISIS DE LAS PLATAFORMAS DE REDES SOCIALES DE LAS PRINCIPALES MARCAS DE SUCEDÁNEOS DE LA LECHE MATERNA
Ocaña Navas, J. A. (Di), López-Paredes, M. (PI), Imbaquingo Pérez, M. I. (PI) & Cruz Silva, J. A. (PI)
13/10/25 → 30/10/26
Project: Research project
-
INVESTIGACIÓN, DISEÑO E IMPLEMENTACIÓN DE UNA PROPUESTA CURRICULAR DE FORMACIÓN DE PROFESORADO EN ALFABETIZACIÓN MEDIÁTICA EN EL ÁMBITO EUROAMERICANO: EDUCALFAMED
López-Paredes, M. (Di)
7/10/24 → 28/01/28
Project: Research project
-
ITH: Love to Hate!: Hate network mapping
López-Paredes, M. (PI), Cruz Silva, J. A. (PI), Miranda Lopes, S. (PI) & Di Fatima, B. (PI)
Project: Research project
-
CRABCAST - ALFABETIZACIÓN MEDIÁTICA E INFORMACIONAL (AMI) PARA LA ADAPTACIÓN AL CAMBIO CLIMÁTICO DE COMUNIDADES EN TERRITORIOS MARINO-COSTEROS
Cevallos López, P. F. (Col), Cruz Silva, J. A. (Col), López-Paredes, M. (Col) & Yepez Reyes, V. (Di)
1/06/24 → 31/12/25
Project: Research project
-
FCIA: Fact Checking e inteligencia artificial
López-Paredes, M. (PI), Roa, H. N. (PI), LALA CHRIIRAG (External), ZAMBRANO COSTALES, C. H. (Student) & Cruz Silva, J. A. (Di)
27/06/23 → 31/12/25
Project: Research project
-
Boomers to Zoomers: Intergenerational Service-Learning in the Age of Media and Information Literacy
Yépez Reyes, V. & López-Paredes, M., 2 Jan 2026, In: Smart Innovation, Systems and Technologies. 458, 1, p. 143-152 10 p., 15.Research output: Contribution to journal › Article › peer-review
-
Tracing the discursive drift from news framing to discriminatory expressions in YouTube comments
Cruz Silva, J. A. & López-Paredes, M., 30 Jan 2026, In: Frontiers in Communication. 11, 1, p. 1-6 6 p., 1.Research output: Contribution to journal › Article › peer-review
Open Access -
ALFABETIZACIÓN MEDIÁTICA E INFORMACIONAL PARA LA FORMACIÓN DE COMUNICADORES: PROPUESTA CURRICULAR ALFAMED
López-Paredes, M., De-Casas-Moreno, P. & Aguaded, I., 29 Nov 2025, 1 ed. Madrid: Grupo Comunicar Ediciones. 145 p.Research output: Book/Report › Book › peer-review
Open Access -
Among Pinocchios and Indifferents: Memetics’ Evolution in Latin America
López-Paredes, M., Andrade, A. C., Cruz-Silva, J. & Di Fátima, B., 10 Apr 2025, In: Smart Innovation, Systems and Technologies. p. 463-474 12 p.Research output: Contribution to journal › Article › peer-review
-
Conectividad, libertad de expresión y Estado de derecho en América Latina
Cruz Silva, J. A., Cruz Isidoro, C. & López-Paredes, M., 12 May 2025, Competencias mediáticas en estudiantes universitarios de la red AUSJAL estudio de caso en el contexto latinoamericano. p. 209-224 (Biblioteca de Comunicación).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access
-
"Cibsersociedades y discursos de odio: El papel de la alfabetización mediática en la construcción de entornos digitales responsables"
López-Paredes, M. (Speaker)
11 Sep 2025Activity: Talk types › Invited talk
-
SEMINÁRIO INTERNACIONAL “ESFERA PÚBLICA NA ERA DOS ALGORITMOS”
López-Paredes, M. (Speaker)
4 Nov 2025 → 7 Nov 2025Activity: Talk types › Invited talk
-
CNPq (External organization)
López-Paredes, M. (Chair)
11 Aug 2024 → …Activity: Membership types › Membership of formal network
-
Portuguese Foundation for Science and Technology (FCT) (External organization)
López-Paredes, M. (Member)
24 Feb 2023 → …Activity: Membership types › Membership of formal network
-
Red De comunicación y Derecho a la Información (External organization)
López-Paredes, M. (Chair)
25 Jul 2022 → …Activity: Membership types › Membership of formal network
Press/Media
-
Entrevista en Ecuador Radio – Resultado post electoral 2025: Consulta popularCrisis y desencanto democrático en Latam
17/11/25
1 item of Media coverage
Press/Media: Press / Media
-
-
Debate presidencial y campaña electoral, ¿cómo conectar con la ciudadanía?
26/03/25
1 Media contribution
Press/Media: Press / Media
-
La propaganda política se disfraza de periodismo
26/11/24
1 Media contribution
Press/Media: Press / Media
-
Quien educa a las audiencias en tiempos de desinformación: Guillermo Orozco Gómez y Marco López Paredes
Orozco Gómez, G. & López Paredes, M.
18/11/24
1 item of Media coverage
Press/Media: Press / Media