Personal profile
Education/Academic qualification
PhD, Doctor within the Doctoral Program in Contemporary Communication and Information
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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ESTUDIO DE LA EXPOSICIÓN DE NIÑOS, NIÑAS Y ADOLESCENTES AL MARKETING DE ALIMENTOS Y BEBIDAS ULTRAPROCESADOS POR MEDIOS DIGITALES Y SOBRE EL ANÁLISIS DE LAS PLATAFORMAS DE REDES SOCIALES DE LAS PRINCIPALES MARCAS DE SUCEDÁNEOS DE LA LECHE MATERNA
Ocaña Navas, J. A. (Di), López-Paredes, M. (PI), Imbaquingo Pérez, M. I. (PI) & Cruz Silva, J. A. (PI)
13/10/25 → 30/10/26
Project: Research project
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CRABCAST - ALFABETIZACIÓN MEDIÁTICA E INFORMACIONAL (AMI) PARA LA ADAPTACIÓN AL CAMBIO CLIMÁTICO DE COMUNIDADES EN TERRITORIOS MARINO-COSTEROS
Cevallos López, P. F. (Col), Cruz Silva, J. A. (Col), López-Paredes, M. (Col) & Yepez Reyes, V. (Di)
1/06/24 → 31/12/25
Project: Research project
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FCIA: Fact Checking e inteligencia artificial
López-Paredes, M. (PI), Roa, H. N. (PI), LALA CHRIIRAG (External), ZAMBRANO COSTALES, C. H. (Student) & Cruz Silva, J. A. (Di)
27/06/23 → 31/12/25
Project: Research project
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GENERACIONES DE LA DIGITALIDAD EN EL ECUADOR: ESTUDIO MULTIDIMENSIONAL SOBRE ECOLOGÍA MEDIÁTICA
Cevallos López, P. F. (PI), Cruz Silva, J. A. (PI), González Quincha, M. A. (PI), Yepez Reyes, V. (PI), CARRILLO ANDRADE, A. D. C. (External), CALISTO RUEDA, L. I. (Student), GARCÍA CORDERO, R. A. (Student), LEÓN ESPINOSA, M. S. (Student), OCAÑA VACA, D. E. (Student), PERALTA ELIZALDE, P. E. (Student), PONCE VILLACRESES, B. A. (Student), López-Paredes, M. (Di) & TAPIA LÓPEZ, J. E. (PA)
3/05/22 → 31/07/24
Project: Research project
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MEDICIÓN DE LAS COMPETENCIAS MEDIÁTICAS E INFORMACIONALES EN JÓVENES LATINOAMERICANOS
López-Paredes, M. (Di), Cruz Silva, J. A. (PI) & SANTAEGLIO, G. (External)
1/05/22 → 31/12/25
Project: Research project
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Artificial Intelligence in Content Development: A Competency-Based Framework for Media and Education Professionals
Cevallos, P. & Cruz-Silva, J., 2026, Communication and Applied Technologies - Proceedings of ICOMTA 2025. López-López, P. C., Vernier, M., Freundt-Thurne, Ú. & Ibáñez, D. B. (eds.). Springer Science and Business Media Deutschland GmbH, p. 438-446 9 p. (Smart Innovation, Systems and Technologies; vol. 458 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Tracing the discursive drift from news framing to discriminatory expressions in YouTube comments
Cruz Silva, J. A. & López-Paredes, M., 30 Jan 2026, In: Frontiers in Communication. 11, 1, p. 1-6 6 p., 1.Research output: Contribution to journal › Article › peer-review
Open Access -
Among Pinocchios and Indifferents: Memetics’ Evolution in Latin America
López-Paredes, M., Andrade, A. C., Cruz-Silva, J. & Di Fátima, B., 10 Apr 2025, In: Smart Innovation, Systems and Technologies. p. 463-474 12 p.Research output: Contribution to journal › Article › peer-review
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Conectividad, libertad de expresión y Estado de derecho en América Latina
Cruz Silva, J. A., Cruz Isidoro, C. & López-Paredes, M., 12 May 2025, Competencias mediáticas en estudiantes universitarios de la red AUSJAL estudio de caso en el contexto latinoamericano. p. 209-224 (Biblioteca de Comunicación).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Ensemble Learning for Fake News Detection: Enhancing Classification Accuracy and Explainability with Structural and Statistical Metadata
González-Celi, S., Roa, H. N., Cruz-Silva, J., Loza-Aguirre, E., Salgado-Reyes, N. & Guaña-Moya, J., 2025, Lecture Notes in Networks and Systems. Arai, K. (ed.). Springer Science and Business Media Deutschland GmbH, p. 485-502 18 p. (Lecture Notes in Networks and Systems; vol. 1554 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Press/Media
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Guía para blindar el celular durante las fiestas
21/11/25
1 Media contribution
Press/Media: Press / Media
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EE.UU. anunció el FIFA Pass para los hinchas que van al Mundial
18/11/25
1 Media contribution
Press/Media: Press / Media
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MediaHack: 36 hours against electoral disinformation in Ecuador
28/03/25
2 items of Media coverage
Press/Media: Press / Media
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La desinformación electoral aparece con ‘miras’ a la campaña
24/10/24
1 item of Media coverage
Press/Media: Press / Media
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La época electoral se acerca, y la desinformación comienza a acechar
9/07/24
1 Media contribution
Press/Media: Press / Media