Research output per year
Research output per year
Organization profile
Organization profile
The Communication Observatory of PUCE (OdeCom) is a multidisciplinary research unit that captures, reviews and analyzes data about the communication phenomenon, its actors, sectors, media and messages.
From this data, OdeCom presents contextualized, relevant and academically rigorous information, at the service of researchers and communication professionals, as well as society in general.
It also promotes innovation, experimentation and research and professional development in communication. It organizes and participates in specialized and academic meetings on topics relevant to the community.
OdeCom is a member of Unesco's Unitwin network and is attached to the Research Department of the Pontificia Universidad Católica del Ecuador (PUCE).
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where OdeCOM | Observatorio de Comunicación PUCE is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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¿Cómo construimos aprendizaje-servicio? Testimonios y Guía
Yepez Reyes, V., Corrales Gaitero, C. & Andrade Zapata, J. S., Jul 2026, 1 ed. Quito - Ecuador: EdiPUCE. 101 p.Research output: Book/Report › Book › peer-review
Open Access -
Artificial Intelligence in Content Development: A Competency-Based Framework for Media and Education Professionals
Cevallos, P. & Cruz-Silva, J., 2026, Communication and Applied Technologies - Proceedings of ICOMTA 2025. López-López, P. C., Vernier, M., Freundt-Thurne, Ú. & Ibáñez, D. B. (eds.). Springer Science and Business Media Deutschland GmbH, p. 438-446 9 p. (Smart Innovation, Systems and Technologies; vol. 458 SIST).Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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Boomers to Zoomers: Intergenerational Service-Learning in the Age of Media and Information Literacy
Yépez Reyes, V. & López-Paredes, M., 2 Jan 2026, In: Smart Innovation, Systems and Technologies. 458, 1, p. 143-152 10 p., 15.Research output: Contribution to journal › Article › peer-review
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ESTUDIO DE LA EXPOSICIÓN DE NIÑOS, NIÑAS Y ADOLESCENTES AL MARKETING DE ALIMENTOS Y BEBIDAS ULTRAPROCESADOS POR MEDIOS DIGITALES Y SOBRE EL ANÁLISIS DE LAS PLATAFORMAS DE REDES SOCIALES DE LAS PRINCIPALES MARCAS DE SUCEDÁNEOS DE LA LECHE MATERNA
Ocaña Navas, J. A. (Director), López-Paredes, M. (Principal Investigator), Imbaquingo Pérez, M. I. (Principal Investigator) & Cruz Silva, J. A. (Principal Investigator)
13/10/25 → 30/10/26
Project: Research project
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INVESTIGACIÓN, DISEÑO E IMPLEMENTACIÓN DE UNA PROPUESTA CURRICULAR DE FORMACIÓN DE PROFESORADO EN ALFABETIZACIÓN MEDIÁTICA EN EL ÁMBITO EUROAMERICANO: EDUCALFAMED
López-Paredes, M. (Director)
7/10/24 → 28/01/28
Project: Research project
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Ecologías del Aprendizaje Digital: Familias, pantallas y alfabetización mediática en la infancia
Sánchez Borrero, G. R. (Principal Investigator)
2/11/26 → 31/01/27
Project: Research project
Activities
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Universidad Centroamericana José Simeón Cañas
Sánchez Borrero, G. R. (Visiting researcher)
22 Apr 2025 → 26 Apr 2025Activity: Visit other types › Visiting an external academic institution
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PLANIFICACIÓN DE APRENDIZAJE INVERTIDO ASISTIDO POR IA
López-Paredes, M. (Speaker)
12 May 2025Activity: Talk types › Invited talk
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"Cibsersociedades y discursos de odio: El papel de la alfabetización mediática en la construcción de entornos digitales responsables"
López-Paredes, M. (Speaker)
11 Sep 2025Activity: Talk types › Invited talk
Press/Media
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Guía para blindar el celular durante las fiestas
21/11/25
1 Media contribution
Press/Media: Press / Media
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EE.UU. anunció el FIFA Pass para los hinchas que van al Mundial
18/11/25
1 Media contribution
Press/Media: Press / Media
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Entrevista en Ecuador Radio – Resultado post electoral 2025: Consulta popularCrisis y desencanto democrático en Latam
17/11/25
1 item of Media coverage
Press/Media: Press / Media