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Marketing Research Group

Organization profile

Organization profile

The Marketing Research Group was born as a social and academic need, due to the constant evolution of science in the business field. Currently, graduate programs worldwide have prioritized important human and material resources to scientific production, in order to enrich the teaching-learning processes of students and strengthen the professional development of teachers. Today's knowledge economy requires companies, entities and states focused on research and development, since it has been demonstrated, by several academic works, that this is the path to innovation and economic growth. In this sense, the postgraduate program in Marketing aims to provide the academic and business community, through scientific and dissemination work, with different guides and impulses for business decision-making, the training of decision-makers and the increase of scientific production. The Research Group will be made up of professors and undergraduate and graduate students from the Pontificia Universidad Católica del Ecuador (PUCE), and national and international researchers invited for their relevance in the academic context, students and graduates.

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  3. SDG 4 - Quality Education
    SDG 4 Quality Education
  4. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  5. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  6. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  7. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  8. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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Collaborations and top research areas from the last five years

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View all 9 profiles
  • 54 Citations
  • 5 h-index
  • 11 Article
  • 1 Copyright
View all 12 Research outputs
View all 5 prizes
  • 9 Publication Peer-review
  • 1 Invited talk
View all 10 activities